Thursday 4 June 2020

Enhance Your Brand Awareness with Personalised Notebooks


Your advertising and promotional budget has a limit, and that might make it challenging to use traditional ways to promote your brand, such as with a TV advert or a print ad. However, there are cost-effective ways to increase brand awareness, such as the use of promotional products, such as personalised notebooks. Customers like it when they receive practical products, so be sure not to overlook promotional notebooks when planning your next brand awareness campaign. These products are customised to display your brand and represent your business in a way that can make it more memorable to your target audience.

Promotional notebooks can be used by any business to increase brand awareness. They can be given as freebies during corporate events or a product promotion campaign. They are also helpful giveaways during conferences. Your target audience or recipients will appreciate the personalised notebooks because these are practical items that can be used in the office, in school, and for personal reasons (i.e. journal, recipes, etc.). The more they are likely to appreciate these products if they are designed well and made with high-quality materials.

It is easier and effortless to ensure continuous exposure for your brand with promotional notebooks. Every time a prospective or existing client uses it, they are reminded of your brand. People who will see the notebook can catch a glimpse of your brand, too, and if it strikes curiosity, they are likely to look you up. Personalised notebooks are far more affordable to produce than having a TV or print ad made, and you do not have to worry about paying for air time or ad space every time they show off your brand.

When you work with the right promotional products provider, you can have promotional notebooks made in any striking design that you want, and you can be confident that the products will effectively reflect your brand. Be sure to time your next campaign and order your personalised notebooks from a reputable service provider in Australia.

Credit Card USB - Use it as an Effective Tool to Promote your Brand


Why should you use a credit card USB as your next giveaway? Credit card USB drives are handy memory sticks that people can easily bring and conveniently use for different purposes such as saving and sharing files. That's why they are currently popular—and that’s why they are effective in promoting your brand to your target consumers.

Promotional tools like these offer a subtle and friendly marketing approach. How? Your brand exposure improves as people use the flash drives. The more they are used, shared, and passed along from one person to another, the greater your reach and the more impressions you'll make. Though this rather old marketing approach does not immediately create sales, advertisers still prefer it to hard-selling techniques because it is not aggressive.

Now, there's a right and wrong way in using credit card USB drives in promotions. How do you make sure that they will truly benefit your brand? Try these suggestions.

Choose a design suits your market's tastes

Credit card USB drives are not new. A lot of companies regularly use them as corporate gifts and promo items for tradeshows. You want to create a design that's not only unique but also appealing to your specific market. Why? Because if your credit card USB drives suit their taste, the more they are compelled to use it—and the higher your chances of getting remembered, too.

Make sure to use high-quality printing

Bad print quality will ruin any artwork. It will also affect the image of your company, making your brand look sloppy and unprofessional. Meanwhile, superior-quality print makes promotional products attractive. It grabs attention and positively impacts the user’s perception of your business. So before working with a supplier, always ask for sample products. Make sure that they have the right technology to create promotional items with excellent print quality.

Reveal more about your business by saving marketing content

Maximise your promotional credit card USB flash drive by pre-loading it with your print ads, catalogues, presentations, and promotional videos. Connect your brand to your customers in just a few clicks by saving digital copies of your marketing materials as well as links of your website and social media sites into the drives.