Our Ultimate Guide on How Promotional Products Can Significantly Boost Your Business

 

Are promotional products worth the investment? There’s no hard and fast rule stating that every business should give out promotional items; however, doing so will definitely be good for your brand!

Why every business should start offering promotional products

·       Increased exposure

The best thing about promotional items is that they give your business more exposure. According to a 2017 survey by the Promotional Products Association International (PPAI), 90% of respondents were able to recall messages from products they’ve received.

This is because effective promotional items are designed to have longevity and functionality. Custom bags, for instance, are widely used by women from 18 to 24 years old, attracting potential customers in the same demographic.

·       Versatility

There’s almost no end to the promotional items you can use for your business. In fact, according to the Global Advertising Specialities Impressions Study in 2016, the most popular products are t-shirts, drinkware, writing instruments, and USB drives, owned by over 40% of people.

Broken down further, each item can be customised to suit your needs. Consider promotional drinkware, for example. You can choose from coffee mugs, cups, and reusable water bottles, each in its own kind of materials, colours, sizes, and branding options.

Moreover, you have the freedom to choose products based on your company goals. For instance, businesses that want to take a more sustainable route can go for eco-friendly items like notebooks with recycled paper or pens made with bamboo.

·       Improved cost-effectiveness

One of the most cost-effective ways to advertise your business is by distributing promotional items. In fact, doing this offers a greater return on investment than making a TV commercial or renting a billboard.

Research has even shown that 50% of respondents take action after receiving promotional items, as opposed to the 19% brought in by TV advertising.

What’s the best promotional product for your business? You can explore a wide selection of custom pens, bottles, caps, umbrellas, and more with the help of experienced merchandise suppliers in Australia!

How to Use Printed Umbrellas Effectively for Business Promotions

 

Printed umbrellas are some of the most versatile promotional materials for your business. They never go out of style, always ready for use whether it’s sunny or raining. But how do you ensure that your customers use the umbrellas to their best potential?

Ways to make the most out of your printed umbrellas

·       Keep your design simple yet memorable

Umbrellas are big and bold, which can be a blessing but also a curse. On the one hand, using custom umbrellas for promotions can attract a lot of attention to your business. But, on the other hand, making them too distracting in crowded places.

So how do you design your umbrella to gather the most positive impressions? It’s best to keep things simple. For instance, when deciding on colours, ensure the umbrella’s fabric and your logo complement each other.

Moreover, you should maximise the space on each panel of the umbrella but avoid filling it with too many elements. You can go for an alternating panel on every other panel or display text on just one side.

·       Go to events

How are you going to give your new umbrellas to customers? Your best option is to go to events, especially those held outdoors. For example, you can put up a stall during a music festival, displaying a sample of your umbrella to gather more attention.

Trade shows are also an excellent opportunity for you to promote your brand. Potential customers, fellow entrepreneurs, and investors will be flocking to the event, so make sure you have several printed umbrellas ready for distribution.

·       Target a wide audience

One wonderful thing about umbrellas is that they’re for everyone. So, don’t hesitate to give them out to a broader audience, regardless of the customer’s age, gender, and occupation. After all, the greater the number of people using your umbrellas, the more exposure you will get!

 

Order your custom printed umbrellas from a trusted merchandise company now and boost your promotional efforts!

Custom-Printed Notebooks Can Never Go Out of Style— Gifting to Customers as a Form of Brand Promotion

 

You can never go wrong with distributing custom-printed notebooks to your customers. Traditional paper notebooks are still in high demand because of their practicality, even in the digital age.

The benefits of using custom-printed notebooks for your promotional campaign

·       Increased personalisation

There’s almost no end to the different customisations you can do with promotional notebooks. You can choose from a variety of colours and materials for the notebook cover alone. On top of that, notebooks vary in terms of the number of pages, designs, paper thickness, and more. You can even find custom notebooks with extra features such as elastic pen loops, snap closures, removable notepads, and colourful adhesive flags.

·       Increased brand exposure

A single notebook can make a significant change in how people view your brand. Consider, for example, giving your printed notebooks to a student. The young user will take it everywhere they go in school, making other learners notice your logo and brand name.

Plus, what’s great about notebooks is that they’re for everyone. You can give them out to office workers, stay-at-home parents, teachers, and so much more. In fact, why not order a set for your own staff and business partners?

·       Lower costs

Of course, custom notebooks aren’t your only option for promoting your brand. There are other ways, such as giving out printed mugs and tumblers, shirts, and even umbrellas.

However, printed notebooks are the way to go if you want to save some cash while still getting a good return on your investment. You can order high-quality items in bulk, perfect for giving out freebies to your most loyal customers.

Are you worried about the quality of your custom-printed notebooks? Make sure to purchase the products from a reliable promotional tools supplier offering durable and stylish notebooks with high-quality paper!