Guide to Choosing Promotional Caps for Branding

Promotional caps have long been used for advertising because they consistently help boost sales and increase brand recall. They have remained important marketing tools for a wide range of businesses because they are easy to customise and come in wide a range of styles and colours to fit all kinds of requirements.

 

Why use promotional caps?

 

Perhaps one of the biggest benefits of using custom hats and caps is that these types of promotional items are unisex. Anyone and everyone can wear them. Sizing is not a problem, either, because caps are designed to be quickly adjusted based on the preferences of the wearer. 

 

What’s more, promotional caps are affordable yet extremely effective. These branding tools are also relatively quick to produce, saving you both time and money while ensuring that there are no delays in your marketing schedule.

 

How do you choose the best promotional caps for your purposes?

 

If you are ready to take advantage of the many benefits of promotional hats and caps, it’s time to work with a reliable supplier for your project. Here are some tips on choosing promotional caps for branding:

 

Decide on a style.

 

What would your ideal customer prefer to wear consistently? What type of cap will they tend to grab before leaving home? Popular styles include trucker and visor caps. Trucker caps are made from dual sections and fabrics. The front part is usually made of cotton or polyester that's padded with foam, and the rear uses mesh for breathability. Visor caps are crownless; they’re simply brims with straps around the head. The right choice depends on what your target market prefers, as well as your goal for your marketing campaign.

 

Pick your colour scheme.

 

There are so many options when it comes to colours for custom promotional caps. Your supplier should be happy to suggest the best colours for your marketing goal and brand image.

 

Position your logo or marketing message properly.

 

Think about whether a forward-facing logo is the best look for your cap, or if footing your advertising message on the back will be better. It’s also possible to do both.

How to Use Promotional Apparel Beneficially?

Did you know that 79% of people who receive free promotional items are more likely to do business with a company that gave them the product? But having promotional items is not enough. You also need to know how to utilise them effectively to boost sales and drive customer loyalty. If you’re interested in making promotional apparel a part of your marketing mix, then here are some tips to keep in mind:

Select the right apparel and imprint

Think about what message you want to put on your promotional apparel, where on the garment you want it to appear, and whether you want it printed or embroidered. Make sure that the resulting apparel clearly represents what your business is about. Choose the right artwork, fabric type, and coding style for your goals.

Give them away as freebies

People love freebies—especially if they appear unique and exclusive. Giving away promotional apparel items such as shirts and caps is an excellent way to get more potential customers to notice your brand.

Use them as uniforms

You branded your entire office or store. Why not do the same for your employee uniforms? You’ve probably noticed that large companies have their employees wear customised uniforms to reinforce their brand while underscoring their organisation’s professionalism. It’s a good idea to do the same for your company even if you’re just starting out.

Give them as rewards to your brand ambassadors

Use promotional apparel to reward your followers, employees, and other brand ambassadors and show your appreciation to them. This can help motivate them to spread the good word about your products and services.

 

High-quality custom promotional apparel can give you the edge you need to stand out in a noisy and competitive marketplace. Whether you’re a small business or a large corporation, you can benefit from adding customised shirts, caps, athletic wear, and other apparel to your arsenal of marketing tools.

3 Tips to Sell Custom Face Mask in Melbourne

Now is the perfect time to develop a custom face mask in Melbourne and sell it in your store. With the pandemic ongoing, it doesn’t look like masks will leave our wardrobes anytime soon, so there’s a big market for safe and stylish masks out there. If you’re ready to add them to your product line-up, here are some tips to boost your sales:

1. Don’t make health or medical claims about your masks.

It’s important not to mislead your customers into thinking that your masks can prevent COVID-19, so don’t mention this in your listing. Technically, only N95 respirators (or their equivalent) have been proven to block particles as small as coronaviruses, so you cannot claim that your face mask will do the same. 

2. Source your custom face mask from a trusted supplier.

Make sure to design and order your custom face mask in Melbourne from a supplier that can provide you with high-quality fabric masks made of soft-stretch, lightweight, and breathable materials. Moisture-wicking polyester is an ideal material. Check that the masks are machine washable and reusable. And of course, if you’re having your own artwork printed, make sure that the supplier can fully customise the mask with whatever you want to put on it using high-quality full-colour sublimation. 

Some suppliers give you the option to incorporate sleeves in your mask where a filter or surgical mask can be inserted for extra protection. This can be a good selling point that will make your masks stand out from others.

3. Write a compelling product description.

Do you intend to sell your custom face mask in Melbourne online? Your product description should accurately describe what the customer can expect to get. Face masks can be difficult to sell because different people have different face shapes and fit preferences. By providing a clear and accurate description, you can prevent negative reviews and keep returns to a minimum. 

How Can Promotional Products Help Your Business in Australia?

To get ahead of your competition, you have to be memorable. But most people are constantly bombarded by advertisements and promotional messages everywhere, even on social media. So what can you do to stand out from the noise? Perhaps it’s time to complement your digital marketing campaigns with something more tangible. Promotional products in Australia can set your brand apart from others.

How do promotional products help?

Promotional products are practical objects that people use daily. They can be clothing, accessories, technology devices, umbrellas, writing instruments, stationery, and much more. And because they’re used frequently, they’re effective at keeping your brand and promotional message top of mind, always exposed and visible.

More benefits of promotional products

Discerning Australian businesses use promotional products to increase awareness and sales. Many studies have found the effectiveness of branded and promotional goods and that these offer a range of benefits:

 

·      Increased brand awareness – Goods that bear your logo can boost your brand exposure and awareness. This can be helpful when you want more customers to recognise and remember your brand.

·      Improve customer relationships – Promotional products in Australia can be given as gifts or incentives to establish solid partnerships and relationships with customers and encourage customer loyalty.

·      Repeat exposure – Most advertising campaigns are short and expensive to maintain. Promotional products can do more and provide extensive brand exposure, which can go further than your target audience. As long as your goods are used and seen, your brand is constantly exposed to others.

·      Convey a memorable message – Promotional products can provide opportunities to engage potential customers and share a specific message. You can print a short message, information, or your logo on the merchandise.

 

It can be cost-effective to have promotional products made in Australia. Many companies specialise in manufacturing them, but be sure to partner with an established business that has a proven track record of providing high-quality, durable, and affordable personalised goods!

 

A Brief Overview About Promotional or Advertisement Apparel

If you’re looking to promote your business and boost your branding efforts, consider using promotional apparel. It’s an affordable and effective promotional product that turns the wearer into a walking billboard for your company. There are so many types of apparel to choose from, including T-shirts, polo shirts, aprons, vests, jackets, business shirts, tracksuits, bibs, knitwear, and even medical uniforms. No matter what industry you’re in, you can find the right apparel that can perfectly represent your image and brand while conveying an effective marketing message.

What makes clothing effective as a promotional product?

Promotional apparel can be customised with your logo and/or company colours to make your brand and your business memorable to your target audience. The great thing about clothing is that they typically offer a larger area for printing or embroidery, so there’s more space to show off your logo or message. Every time it’s worn or seen so is your brand!

Promote your brand cost-effectively

Advertising through traditional mediums like print, TV, and radio can be expensive. You have to spend money on their production and to get them printed or aired, and you have to keep paying to get them seen. Promotional apparel costs less but it can have the same potential as traditional advertising mediums when it comes to sharing your message and showcasing your brand effectively. Moreover, you don’t have to keep paying people to wear them. That could mean maximum exposure for your brand. Just be sure to invest in high-quality apparel that is durable and can be worn for years.

Engage customers and build trust 

Promotional apparel can make your business look and feel more trustworthy as it creates a lasting and professional impression. It also contributes to your efforts in establishing brand identity and building a good reputation in your industry. The clothes can be given as gifts or worn by your staff as uniforms to strengthen your company’s image and encourage customer trust.

Why Businesses May Prefer Using Promotional Lanyards for Advertisement?

Using promotional lanyards for your advertising campaign is still a great idea even if many other businesses are already using the same strategy. Why should you imitate others, you ask? Because this method is effective. There are many reasons why promotional lanyards continue to be preferred by the most successful companies, and here are some of them: 

Appeals to different demographics 

There’s nothing fancy about promotional lanyards, but it’s this simplicity and practicality that makes them appealing to a wide range of end-users.

Wearable 

Like t-shirts and caps, lanyards are also wearable, so they spread the word about your brand or business in a subtle and low-key but highly effective way. Those who wear your promotional lanyards around their neck become walking advertisements for your company. This is an effective strategy to put your brand message right in front of people's eyes!

Portable 

Portability is one of the important things that advertisers consider when it comes to choosing promotional items. Small items like lanyards make great options because they are easy to carry around.

Useful

Studies show that most consumers are willing to receive free promotional gifts if they find them useful. For this reason, successful marketers are always on the lookout for practical, high-utility items like pens, notepads, mugs, and yes, lanyards. That’s because lanyards can be worn and used for different purposes. Your recipients can use them to hold their identification cards or even their keys and flash drives, helping make sure that these important items don’t get lost. 

Customisable 

You can easily create promotional lanyards that are unique to your business. Just think of the message that you want to communicate with your target audience and create compelling artwork around that theme. Work with a good supplier to make sure that the material and print quality are superior! 

 

Why are Printed Notebooks Beneficial in Promotional Activities?

Thinking of giving away gifts to promote your brand? Choose printed notebooks. They make great promotional gifts for complementing other marketing activities like advertising, events, personal selling, and direct mail. The following are the characteristics of printed notebooks that make them one of the best promotional products today:

Wide range of styles 

Notebooks vary in terms of sizes, colours, styles, and materials. You will surely find one that suits your brand image and meets your requirements. If you are looking for corporate giveaways, you can choose notebooks with covers made from leather and felt as they appear more professional. Bamboo and cork printed notebooks are also great options, especially if you want to appeal to people who care about the environment.

Easy to customise

Notebooks offer plenty of printing areas where you can place your logo or artwork. You can print on the front and back covers as well as on the pages. You can choose digital printing, screen printing, and even engraving. There are so many ways to create custom printed notebooks that will appeal to your target audience! 

Practical and handy 

One of the biggest reasons why printed notebooks top the list of the favourite promotional items is that they are practical. Most people use their notebooks for various purposes like notetaking and journaling. Professionals, students, and people from other demographics are sure to find such gifts useful.  

Low cost per impression

Like any practical item that is used daily, printed notebooks also promise increased brand exposure at a low cost. Notebooks are generally affordable; you don’t have to exhaust your entire promotional budget for them. Even if you are opting for high-quality printed notebooks, you still don’t have to spend a fortune. Notebooks are even cheaper when bought in bulk, which further pushes down the cost per impression! 

How Can We Use Promotional Bottles as an Efficient Advertisement Tool?

Are you searching for souvenirs to give away at your next promotional event? You can’t go wrong with promotional bottles. When utilised correctly, these gifts can elevate your advertising campaign.

Promotional bottles are versatile items that can appeal to different audiences. Aside from athletes and those who are interested in fitness, they’re also useful for virtually anyone who wants to bring their coffee, tea, or favourite drink on the go. After all, people are becoming more and more conscious about their impact on the environment and are staying away from single-use bottles. Whoever your target audiences is, they will surely receive free promotional water bottles from your business! 

Now, how can you make sure that these promotional items are working for you? Here are some tips:

·   Choose a design that represents your brand. One of the goals of advertising is to increase brand awareness and recognition through exposure. Promotional water bottles will be effective if their design reflects your brand image or message, so be sure to choose the right type bottle, colour, and artwork.

·     Personalise promotional bottles for selected individuals. Why not give specially-designed promotional bottles to selected individuals such as your loyal customers, partners, and employees? You can even personalise each bottle with their names. This is a great way to give back and say thanks to these people who have been a great help to your company. In turn, they will continue to patronise your products and services.   

·     Prioritise quality. Another important thing to consider when choosing bottles for promotions is their  quality. If you expect your promotional gifts to last long and continuously increase your brand’s visibility, then you need to make sure that they are durable in the first place. Avoid using disposable water bottles. Invest in drink bottles made from aluminium or stainless steel. 

Here’s one last tip: Make people think that these gifts are ‘limited’ freebies. This will make them more desirable. Consider running simple promotions or competitions either in your store or on social media. The winners will get your limited-edition promotional bottles!

How to Choose Promotional Drink Bottles in Melbourne?

Planning on giving away promotional drink bottles for your marketing campaign? You really can’t go wrong with these items. Drink bottles have high utility, and because they are reusable, they are also eco-friendly.

But with the wide array of promotional drink bottles in the market, it can be confusing to choose one that suits your requirements. Not quite sure where to start? Read on for some tips of choosing high-quality promotional drink bottles in Melbourne:

Pick the right colour 

Promotional drink bottles are available in a rainbow of choices. Before selecting one, do consider the colour that your brand always uses; especially if you want your promotional items to be consistent with your other marketing materials. As you know, consistency is key to increasing brand awareness and brand recognition. Take a look at your company’s logo and review the official colour palettes. 

Consider the material

What is the drinking bottle made of? The main materials will often dictate the price of the product. The higher the quality, the more expensive it gets. The material also affects the longevity or durability of the bottle. If you want your recipients to use your promotional drink bottles often and for a long time, then you can’t go wrong with stainless steel and aluminium! 

Keep your budget in mind

How much are you willing to spend for these promotional products? Like any marketer, you want to get as many promotional drink bottles for your money as possible. That’s why shopping around for suppliers is absolutely important. This will allow you to compare their prices and labour costs for printing. 

Always make sure to consider the style of the bottles before finalising on printing your designs. See to it that the artwork will pop but is not too large that it looks overwhelming!  

What are the Advantages of Buying Custom Printed Calico Bags?

Green bags are all the rage these days in an effort to reduce non-recyclable waste. However, most supermarkets sell bags that are made of a type of plastic called ‘polypropylene,’ which is not exactly ‘green.’ If you are looking to promote eco-friendly practices through your business, you might want to consider investing in high-quality custom printed calico bags instead. While they cost a bit more than non-woven bags, calico bags are more environmentally friendly and durable than plastic bags and they can be customised in many designs and colours to effectively reflect your brand, and that makes them more cost-effective in the long run Here are more advantages of these bags: 

More durable 

Calico tote bags are made of unbleached woven cotton fibres, which are usually half-processed to give them their signature coarse texture. However, the fabric itself is durable and longer-lasting when compared to conventional plastics and non-woven bags.

 Easy to customise 

One of the major advantages of buying printed calico bags are they can easily be customised. It is easy to print on the fabric, so the results are always high-quality and won’t fade or smear. That makes your brand look more innovative and polished, and likely to stand out from the competition.

Reusable and versatile 

Custom calico bags come in many different sizes, so you should be able to find the perfect size for your needs or the products you sell. They come in different styles, too, such as those with no gussets, foldable, drawstrings, beach bags, and zip shopper bags. 

Eco-friendly 

By using printed calico bags, your business can easily win the favour of customers who are shifting to the eco-friendly lifestyle. They encourage reusing shopping bags to minimise impact on the environment. That can be a plus if your brand is focused on organic products and you want to be consistent with your branding efforts. The bags are biodegradable too! 

Are Promotional Bottles Said to Be a Creative Way of Advertisement?

As a business owner, it makes sense to ensure that you are as creative as you can be to effectively promote your business and make your brand memorable. There are many ways to do that, but here, we will talk about promotional bottles. When chosen, designed, and launched properly, a promotional bottle can be a great branding strategy, especially if you are looking to associate good health and well-being with your brand. They can also help you show that you care about your target audience’s well-being! 

Why the promotional bottle? 

Promotional bottles provide a straightforward means to promote your business with your information digitally printed or engraved on them. That means your logo or business name can be placed on the products. You could even add your business contact information. The product will constantly show your brand whenever it is used or seen. 

What image would you like to show?

There are many different types of plastic and metal drink bottles. Most are reusable, which can be a great option to show that your company is promoting sustainability and eco-friendliness. Recipients can use these promotional bottles to store their favourite drinks, like water, juice, tea, or coffee. 

You can also advertise your business using promotional bottled water with a custom printed label. This can be a great choice if you want to promote your products or brand effectively. Just make sure that the water comes from high-quality Australian sources. It may also be your option if you are running a food and beverage business and you want the bottled water to keep showing your brand. 

Getting them done 

Whether you choose metal or plastic promotional bottles, be sure to have them customised by a reputable and reliable supplier of promotional products in Australia. That way, you have access to multiple varieties and options and find the perfect products that can suit your brand or image, and you can expect the bottles to be delivered to you on time.

Searching for Top Promotional Products Online in Australia?

When it comes to advertising, nothing can beat the fun of giving away promotional products in Australia. After all, freebies have been a part of advertising for over a hundred years; from the very first promotional buttons to today’s trendy water bottles!

How promotional products in Australia boost your business?

Who goes to a trade show without leaving with a few free goodies inside their bags? Companies give out everything from branded pens to colourful umbrellas for many great reasons.

Promotional products have been shown over and over to effectively increase sales. For example, giving away personalised tumblers can encourage your customers to return the act of kindness someday, eventually buying from your brand when they need your products or services.

What’s great is that giving away promotional products is a low-cost marketing strategy. Items such as bags, pens, umbrellas, and lanyards helpyou stay longer in your customers’ minds because they are reusable, unlikeflyers that only end up in the trash.

So how can you ensure that your advertising campaign makes you stand out from the rest? The trick is to choose the most popular promotional products in Australia:

Environmentally friendly products

Everybody wants to participate in the eco-friendly movement these days, and your business should certainly show that it’s doing its part in this regard. According to the Advertising Speciality Institute, 46% of consumers have a more favourable opinion of advertisers that offer ‘sustainable’ and ‘green’ promotional products. Why not try eco-friendly pens, reusable water bottles, and even sticky notes that come with seeds?

Tech-related products

Did you know that 56% of consumers prefer receiving USB drives instead of powerbanks? Storage devices are indemand for a reason, and as technology becomes more expensive, more people are looking for ways to cut costs.

Luckily, you can find promotional flash drives in different shapes and sizes, from the regular thumb drive to credit card USBs!

The Best Corporate Promotional Gifts to Be Gifted in Various Events

What’s the best way to show appreciation for your employees, clients, and sponsors? You can’t go wrong with giving out corporate promotional gifts. It’s time to do some research on the best promotional products as early as now, in time for your next big event. Don’t know where to start? Here are top five corporate promotional gifts to check out:

·         Promotional cheese board

There’s nothing more Instagrammable than a cheese platter filled with all kinds of goodies, from cheeses to fruits to smoked meat.A cheese board is the perfect upscale gift. Choose those that are made out of bamboo if you want something more eco-friendly. Bamboo cheese boards also resist stains and odours. They are available insets that come with stainless steel cheese slicers and knives.

·         Promotional wine box

A bottle of good wine needs to be stored and carried properly in a luxurious, top-quality wine box. This corporate promotional gift set comes with a corkscrew, ring, foil cutter, and stopper to ensure that your wine is in safe hands. Plus, you can opt to have the box laser engraved for the premium finish.

·         Promotional BBQ tool and apron set

Do your recipients prefer camping out in the woods? Then they will surely appreciate a promotional barbeque tool. These corporate promotional gifts come as sets complete with an apron, spatula, fork, scraper, and tongs, plus a carrying bag to make transport quick and easy. You can also print your company logo on the set via screen printing or laser engraving.

If you’re looking for simpler corporate promotional gifts to give out, consider the following popular products according to the Advertising Specialty Institute (ASI):

·         Eco-friendly pens and bags

·         Promotional USB flash drives

·         Promotional apparel

·         Custom printed drink ware

·         Branded tote bags

No matter what gift decide on, it’s important to work with a reliable supplier. You can’t go wrong with a company that special is es in high-quality promotional items at great prices!

Three Effective Ways to Use Promotional USB

Promotional USBs are more than just affordable promo items that you can gift to your loyal customers. They offer vast marketing possibilities that can surely help you boost brand awareness and exposure if utilised correctly. Do you want to know how you can advance your marketing campaign with promotional USBs? Here are three tips:

Customisation is the key

The purpose of promotional gifts is to cement your brand in the minds of your customers. You can't do that if you will give them items that look too common. If you want to be one step closer to succeeding, you need to unleash your creativity. Think of a design that will capture your audience's interests at the same time perfectly represent your brand. It can be anything. With today's 2D and 3D printing technology, it's no longer impossible to create promotional USBs that are uniquely yours!

Take advantage of the storage feature

Surprise your recipients with digital coupons, discounts, or exclusive media that’s saved into your USB drive. For example, if you’re trying to promote your software, then consider uploading a free trial on the flash drives. There are many other ways to take advantage of the storage feature, such as creating digital copy of your business card and contents such as yourproduct portfolio.

Timing is everything!

You want people to use your promotional gifts as soon as they receive them. That's why you should be strategic in terms of timing their distribution. When is the best time to give away USB drives? Before a corporate event starts! They can also be given at the end of the event as tokens of thanks to the participants. Other examples can be school fairs or trade shows that are usually attended by professionals or by people that you are targeting.

Avoid These Mistakes When Using Promotional Products

Like many business owners, you probably already know that the right promotional products in Melbourne can put you ahead of the competition. But are you failing to see the results you want? There are many reasons why you’re not succeeding in your marketing campaign; from bad design to wrong execution. These are some of the common mistakes that you should avoid when using promotional products in Melbourne:

Printing too much information

You are not making a brochure or a catalogue, so don't try to put so much information on your promotional item that the design starts to look too busy, crowded, and overwhelming. It's understandable that you want to say a lot, but a long and winding marketing message is counterproductive. It may bury your real brand message and turn people off!

The key is to make your message simple and straight to the point. Also, you don't always have to print your logo on the item. The same goes for your phone number, address, and e-mail.

Choosing the most popular promo gift

Just because the item is trendy doesn't mean it's suitable as a promotional gift. If the popular promotional item is relevant to your business or industry, then by all means, go ahead. Otherwise, choose other items. People are more likely to remember your brand and understand your business if you give them something related to it.

Not considering the target audience's tastes

People care about fashion and aesthetics these days. Even the most practical and valuable items will be kept and forgotten in a drawer somewhereor worse, end up in the trash; if it doesn’t look good. You’re just wasting money on a badly designed product.

To ensure that your recipients will keep and use your gifts, customise them. Make them trendy and stylish. It’s a good idea to do some research to understand the tastes of your target market!

Five Key Points to Craft a Successful Marketing Campaign with Branded USB Sticks

You have decided to use branded USB sticks to promote your business. Now, it's time to craft a successful marketing campaign. Here are five key questions to guide the process.

1. Who is your target market?

You need to know the interests of your target market to be able to create a design that appeals to them. If they don't like the logo, print, or the overall appearance of your branded USB sticks then they are not going to be interested in taking them. Identifying who your target market is and understanding what they like are crucial to choosing the right elements for your design.

2. What branded USB stick is the best?

Suppliers offer many kinds of branded USB sticks. The most common is the conventional flash drives where you can either print or engrave your logos. The more unique options are what they call 2D and 3D flash drives. They are made using PVC or silicone moulding and can be customized into a wide variety of shapes and sizes.

3. When is the giveaway date?

You want to make sure that the supplier will be able to deliver your orders on time, so it’s important to take note of your schedule. If you are in a rush, then look for a trusted supplier that accepts rush orders!

4. Where is the right venue to distribute your giveaways?

You want to make sure that the people receiving your branded USB sticks are your target market, so you need to be where they are. For example, if you are targeting students, then you can consider joining school fairs and festivals, or setting up a booth in university grounds.

5. How are you going to disseminate the products?

Are you simply handing them out to passers-by? Or you are going to require recipients to do something first before they can get the freebie? Some businesses use different methods of entry to collect data from potential clients and increase their engagement. Some ideas include signing up for your mailing list, referring a friend, following your social media account, or sharing your content.  

That said, don't make it too hard for people or followers to get the free branded USB sticks or they will lose interest!

Consider Using Custom Printed USB After You Read This

Businesses have been using custom printed USB for promotions for many years. Your target market has probably received a lot of them in various shapes and styles in the past. Why should you bother using a custom printed USB drive if it's not exactly a ‘new’ marketing strategy? Because it has been tested and proven to be effective. It's almost a sure-fire way to attain your advertising goals!Here’s why:

Functional and always appreciated

Custom printed USB remains appealing to most people because of their utility. After all, flash drives aren't cheap. And who wouldn't want a spare USB drive for sharing files? That's one reason why companies keep on using branded flash drives for promotions as well as in marketing events and conferences.

Can be customized to fit your marketing message

One of the things to consider when choosing a promotional item is customisability. You must choose an item that is easy to customize you can fashion them into something unique to your brand. This is possible with USB drives!

You can print 2D or 3D bodies into whatever shape you desire. It can be as simple as your company logo or something related to your products. Customizing USB drives is fun. For example, if your business is related to construction, then you can give away USB flash drives that look like mini hammers or tiny houses. Or if you are in the healthcare sector, your custom printed USB can look like an injection or a capsule.

Combines the power of old-school and modern marketing

Unlike the other classic promo items such as mugs and pens, branded USB drives combine the power of offline and online marketing. Giving away branded flash drives during events allows you to interact with people at a personal level. Promoting your brand by preloading digital content in the USB drives lets you stay connected with them digitally. What some businesses do to successfully engage with people virtually is to preload links to their social media pages and social media accounts. You can do the same!

5 Features Which Defines Promotional Flash Drives

Are you having trouble deciding two types of promotional flash drives for your business? Despite their small size, USB sticks can still come in various formats, shapes, colours, and even capabilities.

Here are the five most important features of a promotional flash drive:

1.    Storage capacity

The first thing people look at when buying flash drives is their storage capacity. After all, data storage is the primary function of these thumb-sized sticks. Below is a quick look at their most commonly available memory sizes:

·         8GB

This memory can hold up to 5,120 photos, 1,920 audio files, or 2,560 minutes of video.

·         32GB

This memory can hold up to 20,480 photos, 7,680 audio files, or 10,240 minutes of video.

·         64GB

This memory can hold up to 40,960 photos, 15,360 audio files, or 20,480 minutes of video.

2.    Chip grade

Have you ever heard sellers talk about the Grade A chips in their flash drives? You may not have thought much of it, only basing your purchase off of storage capacity. But chip grade actually determines the overall quality of a USB stick.

Grade A chips are the best on the market, used by some of the world’s leading tech brands. Meanwhile, Grade C chips are much cheaper, have lower life expectancies, and a higher chance of failure.

3.    Interface

USB interface determines the speed and efficiency and of a promotional flash drive. You might be familiar with USB 2.0, which is the most common port on the market and has an average transfer speed of 480Mbps.On the other hand, USB 3.0 drives are more advanced, with up to 4,800Mbps transfer speed.

4.    Body

Promotional flash drives come in various shapes and sizes. Typical examples are swivel USBs, curve USBs, and probe USBs. You’ll also find more unique options such as drives in the shape of bottle openers, wristbands, credit cards, and even pens.

5.    Design

You have the freedom to design your flash drive according to your preferences or an overall theme. There’s no limit with colours you can choose, shapes you can go for, and even logos and names you can print.

3 Ways to Search for Affordable Printed Calico Bags Online

Everybody needs a good-quality bag to store their most valued possessions. People want something sturdy and reliable while still adding a bit of style to your outfit, like a printed calico bag.

Printed calico bags have the distinct advantage of being environmentally friendly. They are made of 100% cotton, making them durable, washable, and reusable. Plus, they’re incredibly lightweight; the perfect accessory to any casual event or your weekend trip to the mall.

Finding affordable printed calico bags — The three best online resources

1.    Printing shops

If you only need a couple of customised calico bags to add to your collection, your local printing shop might be able to help. They can print any design and supply good-quality cotton bags to meet your personal needs.

2.    Online marketing platforms

You can always trust an online marketplace to have what you need. Just go on eBay and type in “printed calico bags,” and you might be able to find a reliable supplier! There are several other popular platforms in Australia, such as Amazon, Facebook Marketplace, Trade Me, and Catch.com.

However, buying anything in bulk online requires careful consideration. Make sure to find sellers who are positively rated, with good customer feedback and transparent history of their sales.

3.    Promotional product suppliers

Are you scared of getting scammed by online sellers? Don’t worry; there’s one place that won’t break your trust - Registered promotional product suppliers. These sellers operate as businesses, which means they have beenrunning for years, working with numerous clients.

What’s great is that promotional product companies offer a wide range of printed calico bags for an affordable price. You can opt for the classic off-white cotton bag with no gusset or, if you’re feeling more daring, a vibrantly coloured bag in red or navy.

Your designs can even be printed through screen printing, transfer printing, or embroidery, depending on your preferences!