How to Use Promotional Apparel Beneficially?

Did you know that 79% of people who receive free promotional items are more likely to do business with a company that gave them the product? But having promotional items is not enough. You also need to know how to utilise them effectively to boost sales and drive customer loyalty. If you’re interested in making promotional apparel a part of your marketing mix, then here are some tips to keep in mind:

Select the right apparel and imprint

Think about what message you want to put on your promotional apparel, where on the garment you want it to appear, and whether you want it printed or embroidered. Make sure that the resulting apparel clearly represents what your business is about. Choose the right artwork, fabric type, and coding style for your goals.

Give them away as freebies

People love freebies—especially if they appear unique and exclusive. Giving away promotional apparel items such as shirts and caps is an excellent way to get more potential customers to notice your brand.

Use them as uniforms

You branded your entire office or store. Why not do the same for your employee uniforms? You’ve probably noticed that large companies have their employees wear customised uniforms to reinforce their brand while underscoring their organisation’s professionalism. It’s a good idea to do the same for your company even if you’re just starting out.

Give them as rewards to your brand ambassadors

Use promotional apparel to reward your followers, employees, and other brand ambassadors and show your appreciation to them. This can help motivate them to spread the good word about your products and services.

 

High-quality custom promotional apparel can give you the edge you need to stand out in a noisy and competitive marketplace. Whether you’re a small business or a large corporation, you can benefit from adding customised shirts, caps, athletic wear, and other apparel to your arsenal of marketing tools.