Guide to Choosing Promotional Caps for Branding

Promotional caps have long been used for advertising because they consistently help boost sales and increase brand recall. They have remained important marketing tools for a wide range of businesses because they are easy to customise and come in wide a range of styles and colours to fit all kinds of requirements.

 

Why use promotional caps?

 

Perhaps one of the biggest benefits of using custom hats and caps is that these types of promotional items are unisex. Anyone and everyone can wear them. Sizing is not a problem, either, because caps are designed to be quickly adjusted based on the preferences of the wearer. 

 

What’s more, promotional caps are affordable yet extremely effective. These branding tools are also relatively quick to produce, saving you both time and money while ensuring that there are no delays in your marketing schedule.

 

How do you choose the best promotional caps for your purposes?

 

If you are ready to take advantage of the many benefits of promotional hats and caps, it’s time to work with a reliable supplier for your project. Here are some tips on choosing promotional caps for branding:

 

Decide on a style.

 

What would your ideal customer prefer to wear consistently? What type of cap will they tend to grab before leaving home? Popular styles include trucker and visor caps. Trucker caps are made from dual sections and fabrics. The front part is usually made of cotton or polyester that's padded with foam, and the rear uses mesh for breathability. Visor caps are crownless; they’re simply brims with straps around the head. The right choice depends on what your target market prefers, as well as your goal for your marketing campaign.

 

Pick your colour scheme.

 

There are so many options when it comes to colours for custom promotional caps. Your supplier should be happy to suggest the best colours for your marketing goal and brand image.

 

Position your logo or marketing message properly.

 

Think about whether a forward-facing logo is the best look for your cap, or if footing your advertising message on the back will be better. It’s also possible to do both.

How to Use Promotional Apparel Beneficially?

Did you know that 79% of people who receive free promotional items are more likely to do business with a company that gave them the product? But having promotional items is not enough. You also need to know how to utilise them effectively to boost sales and drive customer loyalty. If you’re interested in making promotional apparel a part of your marketing mix, then here are some tips to keep in mind:

Select the right apparel and imprint

Think about what message you want to put on your promotional apparel, where on the garment you want it to appear, and whether you want it printed or embroidered. Make sure that the resulting apparel clearly represents what your business is about. Choose the right artwork, fabric type, and coding style for your goals.

Give them away as freebies

People love freebies—especially if they appear unique and exclusive. Giving away promotional apparel items such as shirts and caps is an excellent way to get more potential customers to notice your brand.

Use them as uniforms

You branded your entire office or store. Why not do the same for your employee uniforms? You’ve probably noticed that large companies have their employees wear customised uniforms to reinforce their brand while underscoring their organisation’s professionalism. It’s a good idea to do the same for your company even if you’re just starting out.

Give them as rewards to your brand ambassadors

Use promotional apparel to reward your followers, employees, and other brand ambassadors and show your appreciation to them. This can help motivate them to spread the good word about your products and services.

 

High-quality custom promotional apparel can give you the edge you need to stand out in a noisy and competitive marketplace. Whether you’re a small business or a large corporation, you can benefit from adding customised shirts, caps, athletic wear, and other apparel to your arsenal of marketing tools.

3 Tips to Sell Custom Face Mask in Melbourne

Now is the perfect time to develop a custom face mask in Melbourne and sell it in your store. With the pandemic ongoing, it doesn’t look like masks will leave our wardrobes anytime soon, so there’s a big market for safe and stylish masks out there. If you’re ready to add them to your product line-up, here are some tips to boost your sales:

1. Don’t make health or medical claims about your masks.

It’s important not to mislead your customers into thinking that your masks can prevent COVID-19, so don’t mention this in your listing. Technically, only N95 respirators (or their equivalent) have been proven to block particles as small as coronaviruses, so you cannot claim that your face mask will do the same. 

2. Source your custom face mask from a trusted supplier.

Make sure to design and order your custom face mask in Melbourne from a supplier that can provide you with high-quality fabric masks made of soft-stretch, lightweight, and breathable materials. Moisture-wicking polyester is an ideal material. Check that the masks are machine washable and reusable. And of course, if you’re having your own artwork printed, make sure that the supplier can fully customise the mask with whatever you want to put on it using high-quality full-colour sublimation. 

Some suppliers give you the option to incorporate sleeves in your mask where a filter or surgical mask can be inserted for extra protection. This can be a good selling point that will make your masks stand out from others.

3. Write a compelling product description.

Do you intend to sell your custom face mask in Melbourne online? Your product description should accurately describe what the customer can expect to get. Face masks can be difficult to sell because different people have different face shapes and fit preferences. By providing a clear and accurate description, you can prevent negative reviews and keep returns to a minimum.