Five Key Points to Craft a Successful Marketing Campaign with Branded USB Sticks

You have decided to use branded USB sticks to promote your business. Now, it's time to craft a successful marketing campaign. Here are five key questions to guide the process.

1. Who is your target market?

You need to know the interests of your target market to be able to create a design that appeals to them. If they don't like the logo, print, or the overall appearance of your branded USB sticks then they are not going to be interested in taking them. Identifying who your target market is and understanding what they like are crucial to choosing the right elements for your design.

2. What branded USB stick is the best?

Suppliers offer many kinds of branded USB sticks. The most common is the conventional flash drives where you can either print or engrave your logos. The more unique options are what they call 2D and 3D flash drives. They are made using PVC or silicone moulding and can be customized into a wide variety of shapes and sizes.

3. When is the giveaway date?

You want to make sure that the supplier will be able to deliver your orders on time, so it’s important to take note of your schedule. If you are in a rush, then look for a trusted supplier that accepts rush orders!

4. Where is the right venue to distribute your giveaways?

You want to make sure that the people receiving your branded USB sticks are your target market, so you need to be where they are. For example, if you are targeting students, then you can consider joining school fairs and festivals, or setting up a booth in university grounds.

5. How are you going to disseminate the products?

Are you simply handing them out to passers-by? Or you are going to require recipients to do something first before they can get the freebie? Some businesses use different methods of entry to collect data from potential clients and increase their engagement. Some ideas include signing up for your mailing list, referring a friend, following your social media account, or sharing your content.  

That said, don't make it too hard for people or followers to get the free branded USB sticks or they will lose interest!

Consider Using Custom Printed USB After You Read This

Businesses have been using custom printed USB for promotions for many years. Your target market has probably received a lot of them in various shapes and styles in the past. Why should you bother using a custom printed USB drive if it's not exactly a ‘new’ marketing strategy? Because it has been tested and proven to be effective. It's almost a sure-fire way to attain your advertising goals!Here’s why:

Functional and always appreciated

Custom printed USB remains appealing to most people because of their utility. After all, flash drives aren't cheap. And who wouldn't want a spare USB drive for sharing files? That's one reason why companies keep on using branded flash drives for promotions as well as in marketing events and conferences.

Can be customized to fit your marketing message

One of the things to consider when choosing a promotional item is customisability. You must choose an item that is easy to customize you can fashion them into something unique to your brand. This is possible with USB drives!

You can print 2D or 3D bodies into whatever shape you desire. It can be as simple as your company logo or something related to your products. Customizing USB drives is fun. For example, if your business is related to construction, then you can give away USB flash drives that look like mini hammers or tiny houses. Or if you are in the healthcare sector, your custom printed USB can look like an injection or a capsule.

Combines the power of old-school and modern marketing

Unlike the other classic promo items such as mugs and pens, branded USB drives combine the power of offline and online marketing. Giving away branded flash drives during events allows you to interact with people at a personal level. Promoting your brand by preloading digital content in the USB drives lets you stay connected with them digitally. What some businesses do to successfully engage with people virtually is to preload links to their social media pages and social media accounts. You can do the same!