Three Effective Ways to Use Promotional USB

Promotional USBs are more than just affordable promo items that you can gift to your loyal customers. They offer vast marketing possibilities that can surely help you boost brand awareness and exposure if utilised correctly. Do you want to know how you can advance your marketing campaign with promotional USBs? Here are three tips:

Customisation is the key

The purpose of promotional gifts is to cement your brand in the minds of your customers. You can't do that if you will give them items that look too common. If you want to be one step closer to succeeding, you need to unleash your creativity. Think of a design that will capture your audience's interests at the same time perfectly represent your brand. It can be anything. With today's 2D and 3D printing technology, it's no longer impossible to create promotional USBs that are uniquely yours!

Take advantage of the storage feature

Surprise your recipients with digital coupons, discounts, or exclusive media that’s saved into your USB drive. For example, if you’re trying to promote your software, then consider uploading a free trial on the flash drives. There are many other ways to take advantage of the storage feature, such as creating digital copy of your business card and contents such as yourproduct portfolio.

Timing is everything!

You want people to use your promotional gifts as soon as they receive them. That's why you should be strategic in terms of timing their distribution. When is the best time to give away USB drives? Before a corporate event starts! They can also be given at the end of the event as tokens of thanks to the participants. Other examples can be school fairs or trade shows that are usually attended by professionals or by people that you are targeting.

Avoid These Mistakes When Using Promotional Products

Like many business owners, you probably already know that the right promotional products in Melbourne can put you ahead of the competition. But are you failing to see the results you want? There are many reasons why you’re not succeeding in your marketing campaign; from bad design to wrong execution. These are some of the common mistakes that you should avoid when using promotional products in Melbourne:

Printing too much information

You are not making a brochure or a catalogue, so don't try to put so much information on your promotional item that the design starts to look too busy, crowded, and overwhelming. It's understandable that you want to say a lot, but a long and winding marketing message is counterproductive. It may bury your real brand message and turn people off!

The key is to make your message simple and straight to the point. Also, you don't always have to print your logo on the item. The same goes for your phone number, address, and e-mail.

Choosing the most popular promo gift

Just because the item is trendy doesn't mean it's suitable as a promotional gift. If the popular promotional item is relevant to your business or industry, then by all means, go ahead. Otherwise, choose other items. People are more likely to remember your brand and understand your business if you give them something related to it.

Not considering the target audience's tastes

People care about fashion and aesthetics these days. Even the most practical and valuable items will be kept and forgotten in a drawer somewhereor worse, end up in the trash; if it doesn’t look good. You’re just wasting money on a badly designed product.

To ensure that your recipients will keep and use your gifts, customise them. Make them trendy and stylish. It’s a good idea to do some research to understand the tastes of your target market!