Like many business owners, you probably already know that the right promotional products in Melbourne can put you ahead of the competition. But are you failing to see the results you want? There are many reasons why you’re not succeeding in your marketing campaign; from bad design to wrong execution. These are some of the common mistakes that you should avoid when using promotional products in Melbourne:
Printing too much information
You are not making a brochure or a catalogue, so don't try to put so much information on your promotional item that the design starts to look too busy, crowded, and overwhelming. It's understandable that you want to say a lot, but a long and winding marketing message is counterproductive. It may bury your real brand message and turn people off!
The key is to make your message simple and straight to the point. Also, you don't always have to print your logo on the item. The same goes for your phone number, address, and e-mail.
Choosing the most popular promo gift
Just because the item is trendy doesn't mean it's suitable as a promotional gift. If the popular promotional item is relevant to your business or industry, then by all means, go ahead. Otherwise, choose other items. People are more likely to remember your brand and understand your business if you give them something related to it.
Not considering the target audience's tastes
People care about fashion and aesthetics these days. Even the most practical and valuable items will be kept and forgotten in a drawer somewhereor worse, end up in the trash; if it doesn’t look good. You’re just wasting money on a badly designed product.
To ensure that your recipients will keep and use your gifts, customise them. Make them trendy and stylish. It’s a good idea to do some research to understand the tastes of your target market!
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