Promotional USBs are more than just affordable promo items that you can gift to your loyal customers. They offer vast marketing possibilities that can surely help you boost brand awareness and exposure if utilised correctly. Do you want to know how you can advance your marketing campaign with promotional USBs? Here are three tips:
Customisation is the key
The purpose of promotional gifts is to cement your brand in the minds of your customers. You can't do that if you will give them items that look too common. If you want to be one step closer to succeeding, you need to unleash your creativity. Think of a design that will capture your audience's interests at the same time perfectly represent your brand. It can be anything. With today's 2D and 3D printing technology, it's no longer impossible to create promotional USBs that are uniquely yours!
Take advantage of the storage feature
Surprise your recipients with digital coupons, discounts, or exclusive media that’s saved into your USB drive. For example, if you’re trying to promote your software, then consider uploading a free trial on the flash drives. There are many other ways to take advantage of the storage feature, such as creating digital copy of your business card and contents such as yourproduct portfolio.
Timing is everything!
You want people to use your promotional gifts as soon as they receive them. That's why you should be strategic in terms of timing their distribution. When is the best time to give away USB drives? Before a corporate event starts! They can also be given at the end of the event as tokens of thanks to the participants. Other examples can be school fairs or trade shows that are usually attended by professionals or by people that you are targeting.
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