Why Businesses May Prefer Using Promotional Lanyards for Advertisement?

Using promotional lanyards for your advertising campaign is still a great idea even if many other businesses are already using the same strategy. Why should you imitate others, you ask? Because this method is effective. There are many reasons why promotional lanyards continue to be preferred by the most successful companies, and here are some of them: 

Appeals to different demographics 

There’s nothing fancy about promotional lanyards, but it’s this simplicity and practicality that makes them appealing to a wide range of end-users.

Wearable 

Like t-shirts and caps, lanyards are also wearable, so they spread the word about your brand or business in a subtle and low-key but highly effective way. Those who wear your promotional lanyards around their neck become walking advertisements for your company. This is an effective strategy to put your brand message right in front of people's eyes!

Portable 

Portability is one of the important things that advertisers consider when it comes to choosing promotional items. Small items like lanyards make great options because they are easy to carry around.

Useful

Studies show that most consumers are willing to receive free promotional gifts if they find them useful. For this reason, successful marketers are always on the lookout for practical, high-utility items like pens, notepads, mugs, and yes, lanyards. That’s because lanyards can be worn and used for different purposes. Your recipients can use them to hold their identification cards or even their keys and flash drives, helping make sure that these important items don’t get lost. 

Customisable 

You can easily create promotional lanyards that are unique to your business. Just think of the message that you want to communicate with your target audience and create compelling artwork around that theme. Work with a good supplier to make sure that the material and print quality are superior! 

 

Why are Printed Notebooks Beneficial in Promotional Activities?

Thinking of giving away gifts to promote your brand? Choose printed notebooks. They make great promotional gifts for complementing other marketing activities like advertising, events, personal selling, and direct mail. The following are the characteristics of printed notebooks that make them one of the best promotional products today:

Wide range of styles 

Notebooks vary in terms of sizes, colours, styles, and materials. You will surely find one that suits your brand image and meets your requirements. If you are looking for corporate giveaways, you can choose notebooks with covers made from leather and felt as they appear more professional. Bamboo and cork printed notebooks are also great options, especially if you want to appeal to people who care about the environment.

Easy to customise

Notebooks offer plenty of printing areas where you can place your logo or artwork. You can print on the front and back covers as well as on the pages. You can choose digital printing, screen printing, and even engraving. There are so many ways to create custom printed notebooks that will appeal to your target audience! 

Practical and handy 

One of the biggest reasons why printed notebooks top the list of the favourite promotional items is that they are practical. Most people use their notebooks for various purposes like notetaking and journaling. Professionals, students, and people from other demographics are sure to find such gifts useful.  

Low cost per impression

Like any practical item that is used daily, printed notebooks also promise increased brand exposure at a low cost. Notebooks are generally affordable; you don’t have to exhaust your entire promotional budget for them. Even if you are opting for high-quality printed notebooks, you still don’t have to spend a fortune. Notebooks are even cheaper when bought in bulk, which further pushes down the cost per impression! 

How Can We Use Promotional Bottles as an Efficient Advertisement Tool?

Are you searching for souvenirs to give away at your next promotional event? You can’t go wrong with promotional bottles. When utilised correctly, these gifts can elevate your advertising campaign.

Promotional bottles are versatile items that can appeal to different audiences. Aside from athletes and those who are interested in fitness, they’re also useful for virtually anyone who wants to bring their coffee, tea, or favourite drink on the go. After all, people are becoming more and more conscious about their impact on the environment and are staying away from single-use bottles. Whoever your target audiences is, they will surely receive free promotional water bottles from your business! 

Now, how can you make sure that these promotional items are working for you? Here are some tips:

·   Choose a design that represents your brand. One of the goals of advertising is to increase brand awareness and recognition through exposure. Promotional water bottles will be effective if their design reflects your brand image or message, so be sure to choose the right type bottle, colour, and artwork.

·     Personalise promotional bottles for selected individuals. Why not give specially-designed promotional bottles to selected individuals such as your loyal customers, partners, and employees? You can even personalise each bottle with their names. This is a great way to give back and say thanks to these people who have been a great help to your company. In turn, they will continue to patronise your products and services.   

·     Prioritise quality. Another important thing to consider when choosing bottles for promotions is their  quality. If you expect your promotional gifts to last long and continuously increase your brand’s visibility, then you need to make sure that they are durable in the first place. Avoid using disposable water bottles. Invest in drink bottles made from aluminium or stainless steel. 

Here’s one last tip: Make people think that these gifts are ‘limited’ freebies. This will make them more desirable. Consider running simple promotions or competitions either in your store or on social media. The winners will get your limited-edition promotional bottles!

How to Choose Promotional Drink Bottles in Melbourne?

Planning on giving away promotional drink bottles for your marketing campaign? You really can’t go wrong with these items. Drink bottles have high utility, and because they are reusable, they are also eco-friendly.

But with the wide array of promotional drink bottles in the market, it can be confusing to choose one that suits your requirements. Not quite sure where to start? Read on for some tips of choosing high-quality promotional drink bottles in Melbourne:

Pick the right colour 

Promotional drink bottles are available in a rainbow of choices. Before selecting one, do consider the colour that your brand always uses; especially if you want your promotional items to be consistent with your other marketing materials. As you know, consistency is key to increasing brand awareness and brand recognition. Take a look at your company’s logo and review the official colour palettes. 

Consider the material

What is the drinking bottle made of? The main materials will often dictate the price of the product. The higher the quality, the more expensive it gets. The material also affects the longevity or durability of the bottle. If you want your recipients to use your promotional drink bottles often and for a long time, then you can’t go wrong with stainless steel and aluminium! 

Keep your budget in mind

How much are you willing to spend for these promotional products? Like any marketer, you want to get as many promotional drink bottles for your money as possible. That’s why shopping around for suppliers is absolutely important. This will allow you to compare their prices and labour costs for printing. 

Always make sure to consider the style of the bottles before finalising on printing your designs. See to it that the artwork will pop but is not too large that it looks overwhelming!  

What are the Advantages of Buying Custom Printed Calico Bags?

Green bags are all the rage these days in an effort to reduce non-recyclable waste. However, most supermarkets sell bags that are made of a type of plastic called ‘polypropylene,’ which is not exactly ‘green.’ If you are looking to promote eco-friendly practices through your business, you might want to consider investing in high-quality custom printed calico bags instead. While they cost a bit more than non-woven bags, calico bags are more environmentally friendly and durable than plastic bags and they can be customised in many designs and colours to effectively reflect your brand, and that makes them more cost-effective in the long run Here are more advantages of these bags: 

More durable 

Calico tote bags are made of unbleached woven cotton fibres, which are usually half-processed to give them their signature coarse texture. However, the fabric itself is durable and longer-lasting when compared to conventional plastics and non-woven bags.

 Easy to customise 

One of the major advantages of buying printed calico bags are they can easily be customised. It is easy to print on the fabric, so the results are always high-quality and won’t fade or smear. That makes your brand look more innovative and polished, and likely to stand out from the competition.

Reusable and versatile 

Custom calico bags come in many different sizes, so you should be able to find the perfect size for your needs or the products you sell. They come in different styles, too, such as those with no gussets, foldable, drawstrings, beach bags, and zip shopper bags. 

Eco-friendly 

By using printed calico bags, your business can easily win the favour of customers who are shifting to the eco-friendly lifestyle. They encourage reusing shopping bags to minimise impact on the environment. That can be a plus if your brand is focused on organic products and you want to be consistent with your branding efforts. The bags are biodegradable too! 

Are Promotional Bottles Said to Be a Creative Way of Advertisement?

As a business owner, it makes sense to ensure that you are as creative as you can be to effectively promote your business and make your brand memorable. There are many ways to do that, but here, we will talk about promotional bottles. When chosen, designed, and launched properly, a promotional bottle can be a great branding strategy, especially if you are looking to associate good health and well-being with your brand. They can also help you show that you care about your target audience’s well-being! 

Why the promotional bottle? 

Promotional bottles provide a straightforward means to promote your business with your information digitally printed or engraved on them. That means your logo or business name can be placed on the products. You could even add your business contact information. The product will constantly show your brand whenever it is used or seen. 

What image would you like to show?

There are many different types of plastic and metal drink bottles. Most are reusable, which can be a great option to show that your company is promoting sustainability and eco-friendliness. Recipients can use these promotional bottles to store their favourite drinks, like water, juice, tea, or coffee. 

You can also advertise your business using promotional bottled water with a custom printed label. This can be a great choice if you want to promote your products or brand effectively. Just make sure that the water comes from high-quality Australian sources. It may also be your option if you are running a food and beverage business and you want the bottled water to keep showing your brand. 

Getting them done 

Whether you choose metal or plastic promotional bottles, be sure to have them customised by a reputable and reliable supplier of promotional products in Australia. That way, you have access to multiple varieties and options and find the perfect products that can suit your brand or image, and you can expect the bottles to be delivered to you on time.