Five Key Points to Craft a Successful Marketing Campaign with Branded USB Sticks

You have decided to use branded USB sticks to promote your business. Now, it's time to craft a successful marketing campaign. Here are five key questions to guide the process.

1. Who is your target market?

You need to know the interests of your target market to be able to create a design that appeals to them. If they don't like the logo, print, or the overall appearance of your branded USB sticks then they are not going to be interested in taking them. Identifying who your target market is and understanding what they like are crucial to choosing the right elements for your design.

2. What branded USB stick is the best?

Suppliers offer many kinds of branded USB sticks. The most common is the conventional flash drives where you can either print or engrave your logos. The more unique options are what they call 2D and 3D flash drives. They are made using PVC or silicone moulding and can be customized into a wide variety of shapes and sizes.

3. When is the giveaway date?

You want to make sure that the supplier will be able to deliver your orders on time, so it’s important to take note of your schedule. If you are in a rush, then look for a trusted supplier that accepts rush orders!

4. Where is the right venue to distribute your giveaways?

You want to make sure that the people receiving your branded USB sticks are your target market, so you need to be where they are. For example, if you are targeting students, then you can consider joining school fairs and festivals, or setting up a booth in university grounds.

5. How are you going to disseminate the products?

Are you simply handing them out to passers-by? Or you are going to require recipients to do something first before they can get the freebie? Some businesses use different methods of entry to collect data from potential clients and increase their engagement. Some ideas include signing up for your mailing list, referring a friend, following your social media account, or sharing your content.  

That said, don't make it too hard for people or followers to get the free branded USB sticks or they will lose interest!