Our Ultimate Guide on How Promotional Products Can Significantly Boost Your Business

 

Are promotional products worth the investment? There’s no hard and fast rule stating that every business should give out promotional items; however, doing so will definitely be good for your brand!

Why every business should start offering promotional products

·       Increased exposure

The best thing about promotional items is that they give your business more exposure. According to a 2017 survey by the Promotional Products Association International (PPAI), 90% of respondents were able to recall messages from products they’ve received.

This is because effective promotional items are designed to have longevity and functionality. Custom bags, for instance, are widely used by women from 18 to 24 years old, attracting potential customers in the same demographic.

·       Versatility

There’s almost no end to the promotional items you can use for your business. In fact, according to the Global Advertising Specialities Impressions Study in 2016, the most popular products are t-shirts, drinkware, writing instruments, and USB drives, owned by over 40% of people.

Broken down further, each item can be customised to suit your needs. Consider promotional drinkware, for example. You can choose from coffee mugs, cups, and reusable water bottles, each in its own kind of materials, colours, sizes, and branding options.

Moreover, you have the freedom to choose products based on your company goals. For instance, businesses that want to take a more sustainable route can go for eco-friendly items like notebooks with recycled paper or pens made with bamboo.

·       Improved cost-effectiveness

One of the most cost-effective ways to advertise your business is by distributing promotional items. In fact, doing this offers a greater return on investment than making a TV commercial or renting a billboard.

Research has even shown that 50% of respondents take action after receiving promotional items, as opposed to the 19% brought in by TV advertising.

What’s the best promotional product for your business? You can explore a wide selection of custom pens, bottles, caps, umbrellas, and more with the help of experienced merchandise suppliers in Australia!