Increase Your Brand Awareness with Promotional Apparel

What makes big companies like Apple, Nike, and even Starbucks so instantly recognisable? They have a achieved a high level of ‘brand awareness,’ which refers to the average consumer’s degree of familiarity with a product or service.

Any business can benefit from effective brand awareness strategies. When consumers know who you are, they are more likely to pick your products in a sea of other choices, confident that they are making a good choice.

How do you start building brand awareness? The key is to take small yet practical steps towards putting your name in front of your target audience. One way to do this is by strategically placing advertisements and regularly endorsing your services!

Another way is to sponsor events such as auctions, sports competitions, and other mass gatherings relevant to your brand. This exposes you to a broader audience, ensuring that your company name and logo are visible for everyone to see.

The last method, also one of the most effective, is giving out promotional apparel.

Promotional apparel can build your brand awareness in ways that traditional advertising methods can’t. Let’s say that you give out branded t-shirts to 10 people. Not all of them will visit the same places at once. In all likelihood, each person will be in a different public space at different times.

As they roam around wearing your promotional shirts, more and more people will see their shirts and become exposed to your brand. They have essentially become walking advertisements, something a stationary billboard or a poster in the parking lot can never be!

Successful marketers use promotional apparel in their brand awareness strategy, and it’s probably time you do the same. Apart from t-shirts, you can customise sportswear, aprons, hoodies, and even business attire. You won’t have trouble reaching all sorts of audiences, increasing the likelihood of people recognising your name and logo right away.

Get a Perfect Look with Printed Face Masks

During these times, face masks are becoming more of a necessity rather than an option. People take it upon themselves to protect their health, covering up their noses and mouths to help prevent the spread of viruses. In fact, Australia has seen the market rise by up to $160 million in the last year.

However, the standard disposable face mask could look quite dull, especially when worn every day. Its light blue hue doesn’t exactly fit everyone’s style. Some people prefer to add a little flair to their outfits, and custom face masks in Melbourne are the perfect accessories!

You can easily elevate your outfit with a simple printed face mask, adding a personal touch to your outfit even while covering your face.

The benefits of wearing custom face masks in Melbourne

1.    Customisability

A printed face mask is easily customisable, allowing you to use just about any design you set your mind to.

Do you like flowers? Have a few cherry blossoms printed on your face mask! Are you a math professor? Show your students how passionate you are about the subject with a mask filled with equations. There’s no limit to what you can have on your design, making you stand out from the crowd!

2.    Quality

Are you worried that printed masks won’t be enough to last you for weeks or even months? Don’t fret, custom face masks in Melbourne are made of lightweight and breathable materials but they are strong enough to withstand pressure in the washing machine.

3.    Protection

Face masks are made to protect, and luckily, printed face masks in Melbourne do just the trick. Aside from its moisture-wicking fabric, these products also have optional sleeves for you to insert filters or a disposable surgical mark.

They can effectively protect you from airborne dust, pollen, pollution, and moisture.

All of these characteristics also make custom face masks in Melbourne effective as promotional products. So if you want to create practical giveaways for your loyal clients, have them customised to suit your branding message!

5 Things You Should Know about Hand Sanitiser Sticks

Hand sanitiser sticks are great alternatives to washing your hands, especially when you don’t have access to clean water and soap. You can find it in almost any store, and the demand for it continues to grow, as more people are becoming aware of the importance of hygiene in preventing the spread of diseases. But is this really all about the product? What makes it a great marketing tool?

What you should know about hand sanitiser sticks

1.    A hand sanitiser is capable of killing microorganisms

Your hands are home to thousands of microorganisms; good or bad. This shouldn’t come as a surprise since you use your hands to touch different objects every day. It’s essential that you keep them clean, and hand sanitiser is the perfect product for that.

Hand sanitiser can kill germs upon contact, as long as you use one with enough alcohol.

2.    A hand sanitiser is portable

You can easily carry hand sanitiser in your pocket or your bag, no matter where you go. There are even hand sanitisers with carabiners, allowing you to attach them to keychains or lanyards; a perfect hands-free solution!

3.    A hand sanitiser is great for sensitive skin

Did you know that some soap contain chemicals that can irritate your skin? People with sensitive skin often have trouble finding the best soap with ingredients safe for them; however, it’s impossible to have it with you at all times.

Hand sanitiser is an excellent alternative to soap when you’re not at home. It doesn’t harm sensitive skin and can even moisturise your hands!

4.    A hand sanitiser is perfect for group settings

Are you worried your companions don’t have clean enough hands when you’re out for dinner? Pass them your hand sanitiser.

5.    Hand sanitiser sticks are excellent promotional products

Hand sanitiser sticks and hand sanitisers with carabiners are some of the most practical items you can give out to your customers, especially during this time. You can easily customise them, choose from various sizes, or even opt for spray bottles, depending on your needs.