Increase Your Brand Awareness with Promotional Apparel

What makes big companies like Apple, Nike, and even Starbucks so instantly recognisable? They have a achieved a high level of ‘brand awareness,’ which refers to the average consumer’s degree of familiarity with a product or service.

Any business can benefit from effective brand awareness strategies. When consumers know who you are, they are more likely to pick your products in a sea of other choices, confident that they are making a good choice.

How do you start building brand awareness? The key is to take small yet practical steps towards putting your name in front of your target audience. One way to do this is by strategically placing advertisements and regularly endorsing your services!

Another way is to sponsor events such as auctions, sports competitions, and other mass gatherings relevant to your brand. This exposes you to a broader audience, ensuring that your company name and logo are visible for everyone to see.

The last method, also one of the most effective, is giving out promotional apparel.

Promotional apparel can build your brand awareness in ways that traditional advertising methods can’t. Let’s say that you give out branded t-shirts to 10 people. Not all of them will visit the same places at once. In all likelihood, each person will be in a different public space at different times.

As they roam around wearing your promotional shirts, more and more people will see their shirts and become exposed to your brand. They have essentially become walking advertisements, something a stationary billboard or a poster in the parking lot can never be!

Successful marketers use promotional apparel in their brand awareness strategy, and it’s probably time you do the same. Apart from t-shirts, you can customise sportswear, aprons, hoodies, and even business attire. You won’t have trouble reaching all sorts of audiences, increasing the likelihood of people recognising your name and logo right away.