Standout From the Crowd with Promotional Pens in Australia

A timeless promotional item that will never go out of style is the good old promotional pen. Many businesses and advertisers will agree that promotional pens remain effective even in this digital age. They are versatile, which means they can be used by any business in any sector or industry. They are also cheap to produce, functional, and practical.  Most people are happy to accept them because they are functional.

Pens are indeed some of the most effective promotional items that have been utilised for decades in the marketing industry. But if you want your promotional pen to stand out from the crowd, then you should think out of the box. Be creative and innovative. Read further to know more. 

1. Stay consistent with your brand identity when creating designs.

 The way to stand out from the crowd is to be yourself. You don’t always have to copy others. So, when designing graphics for your promotional products, avoid veering away from your official colour palettes, typefaces, and design elements. Everything about your promotional products should reflect your brand.

Staying consistent in your marketing materials can help people recognize and remember your brand. When personalising your promotional pens, consider choosing a colour from your colour palette. Use your official logo. 

2. Consider engraving your design instead of printing it. 

If you want to appear more professional and add a touch of sophistication to your promotional pens, engrave your design.  Engraved pens have a distinct charm. They are effortlessly elegant and durable. With today's engraving technology, you can produce all kinds of designs. You can put an engraved logo, tag line, or name onto the cap or barrel of any material. Another reason why engraving is better than printing is that it lasts longer.  You can be sure that your marketing message won’t fade.