Our Tips on How to Choose the Best Promotional Products for Your Business Promotion

Promotional marketing aims to increase recognition and outreach to create a long-term source for new customers. Almost eight in ten people have around one to ten promotional items, and 53 per cent use one of those products every week. Repeat contact with your promotional products helps familiarise people with your business. The challenge is selecting the best products to use for business promotion. So, here are some tips to help you with that.

 

Consider your promotional objectives

What are you trying to accomplish with promotional items? Do you want to increase brand recognition and generate interest? Do you want to gain high-value customers within a specific timeframe?

Having clear objectives can prevent you from wasting money on goods that your target audience won’t like. Moreover, your goals should help you plan your budget accordingly.

 

Choose wisely!

One in five people discards the promotional items they don’t want. You’ll want to ensure you’re giving the right and highest-quality items to prospects, existing customers, employees, or business partners, so they will keep using them. The more they use your promotional products, the more brand exposure is possible. You can’t simply pick something popular and slap your logo on it without considering your audience. You have to consider the needs and lifestyles of your recipients. Practical products can provide the highest ROI, and your customers will be motivated to keep and use them.

 

Consider popular products

When you’re ready to choose promotional products, start with popular categories, particularly those most people love. These include t-shirts, drinkware, writing instruments, USB drives, headwear, promotional desk supplies, and calendars. Consider something that has the most functional value to your recipients. Or you can choose something relevant to your industry or business for additional impact.

 

Ensure quality and longevity

Aim for longevity when choosing promotional products. You’ll want the items to last long and become an indispensable part of your customers’ daily lives. In that case, you may want to consider products that can solve a problem or match your customer’s environment. Or you can make it wearable, so they’re likely to use it more regularly.